Rokaru

Rokaru

Revolutionizing SMEs in Indonesia
Published 07/24/2021 ยท 2 min read

Empowering Small and Medium-Sized Enterprises

Small and medium-sized enterprises (SMEs) are pivotal contributors to Indonesia's economic growth, accounting for over 57% of the country's GDP, with a staggering US$600 trillion generated in 2018. However, the pandemic's impact has been severe, causing a decline in consumer spending, leading to business closures. This decline was further exacerbated by the limitations placed on offline SMEs due to the COVID-19 crisis.

Rokaru: A Digital Solution for SMEs

Amid these challenges, Rokaru emerges as a beacon of hope. By flipping the traditional business-consumer relationship, Rokaru extends a lifeline to SMEs. It provides these businesses with a robust digital platform to virtually showcase and sell their products, thereby bridging the gap created by the pandemic. In contrast to similar apps, Rokaru boasts a simple, user-friendly interface, eliminating complexity for users.

From Vision to Reality

Rokaru was birthed by Team ๐Ÿ‘๐Ÿ‘„๐Ÿ‘, a trio comprising myself, Andrew Cen, and Andrew Martin Tan. Our efforts culminated in securing first place ๎ข• in the esteemed 2020 BINUS School of Computer Science Hackathon. Our journey is encapsulated in this engaging presentation video (in Bahasa Indonesia):

The Rokaru user interface is a testament to our commitment to simplicity. As we fine-tune the user experience, expect a seamless, intuitive interface that amplifies accessibility.

Stay tuned as we redefine SMEs' journey in the digital landscape with Rokaru.